£300m Aldi Price Cuts Put Fresh Produce At The Heart Of Savings

Aldi has confirmed it will have invested more than £300 million in price cuts since the start of 2025, as the discounter steps up efforts to support shoppers struggling with rising inflation.

The supermarket chain said it has lowered prices on over 900 products in recent months, spanning fresh fruit and vegetables, bread, dairy and household essentials.

Last week, consumer watchdog Which? named Aldi the UK’s cheapest supermarket, finding that a typical basket of goods came in at 14 per cent cheaper than at Tesco, Sainsbury’s, Asda and Morrisons.

“Rising inflation has meant many shoppers are understandably more conscious about where they spend their money,” said Julie Ashfield, chief commercial officer at Aldi. “That’s why we’ve already invested more than £300 million in price cuts this year, ensuring Aldi customers continue to benefit from the very best value.

“We know how important the lowest prices are to our customers, especially as they prepare for Christmas, and we continue to offer significant savings compared to the full-price supermarkets.”

The move comes as rivals also sharpen their price credentials. Earlier this month, Morrisons announced cuts on around 650 everyday essentials – including chicken, vegetables and meal kits – with reductions averaging 18 per cent. Prices on the selected items will remain in place for at least four to eight weeks, which the retailer said would help families manage budgets in the run-up to Christmas.

Aldi has also been accelerating its store expansion. The discounter revealed it will open an average of one new supermarket every week for the rest of 2025, reinforcing its position as the UK’s fourth-largest grocery chain.

The rollout forms part of a £650 million investment in its UK estate this year, which also includes 35 store refurbishments scheduled before year end.