Aldi Maintains Cheapest UK Supermarket Title All Year With More Prices Lowered
Aldi has been named the UK’s cheapest supermarket for October 2026 by Which?, extending its winning streak to 12 consecutive months, as the retailer reveals almost 900 of its products are cheaper now than a year ago.
The latest Which? analysis, based on a basket of 87 popular grocery items, found that Aldi’s basket cost £154.34 in October, maintaining its position at the top of the supermarket price rankings for a full 12 months.
Lidl was the next cheapest in October, with a basket costing £157.17 when its loyalty discount was applied, followed by its standard price of £157.21, according to a press release from Aldi.
The price gap widened considerably among the UK’s other major grocery retailers.
Even after loyalty discounts, Tesco’s basket cost £181.77 and Sainsbury’s £182.90. Morrisons was priced at £186.77, while Waitrose was the most expensive at £215.87.
According to Which?, UK shoppers could save £61.53 on the same basket by switching from Waitrose to Aldi.
The October result extends Aldi’s record of topping the Which? rankings throughout 2026, building on its recognition as Cheapest Supermarket of the Year for 2025.
In September the discounter announced that it had invested £340 million in cutting prices on more than 1,000 products so far this year.
Aldi has also been named Which?’s ‘Best Value Brand of the Year’, in recognition of its combination of product quality and competitive pricing.
Nearly 900 Aldi Products Cheaper Than A Year Ago
The latest recognition comes as Aldi reveals that 881 of its products are now cheaper than they were in October 2025, while its prices on a further 1,072 products have remained unchanged, reports Grocery Trader.
The retailer’s figures contrast with the wider market trend as UK grocery inflation hit 2.5% in the four weeks to 4 October, up from 2.3% the previous month.
The price cuts come against a backdrop of continued pressure on household budgets.
Research commissioned by Aldi found that 56% of consumers are concerned about the cost of their usual grocery shop rising between now and Christmas.
More than a third (37%) are also worried about their household finances over the coming months, with energy bills (36%), Christmas presents (23%) and groceries, and household essentials (21%) among the main areas of concern.
Aldi’s research also points to changing shopping habits, with 34% of respondents saying they had bought fewer treats or non-essential items over the previous three months.
A further 27% had switched from branded products to cheaper own-label alternatives.
Families shouldn’t have to give up the activities, treats or hobbies they enjoy to keep their shopping bills down,” commented Julie Ashfield, Aldi’s Chief Commercial Officer.
“Changing their supermarket rather than their lifestyle can help leave more money for those things, which is why making everyday essentials more affordable remains our priority.”
Aldi said it is stepping up its expansion across the UK, investing £370 million in new stores this year.
A further £900 million earmarked for 2027, including plans to open 40 additional outlets.
The retailer is also investing £300m in its existing store estate, and plans to open eight newly upgraded stores before Christmas.
The store upgrades will include enhancements to key shopping areas, including bakery, health and beauty, fresh food, and fresh produce departments, alongside more energy-efficient technology.
Comments