Aldi Rolls Out 100% British Blackberry Switch In Major Seasonal Shake-Up

Aldi has announced a significant change to its fruit range, confirming that all blackberries sold in its UK stores will now be 100% British-grown as part of a nationwide rollout this month.

The move marks a shift away from imported supply, with the retailer previously sourcing blackberries from countries including Spain, Mexico and South Africa. Instead, Aldi is partnering with supplier Driscoll’s to deliver exclusively homegrown fruit, with availability beginning in early May and expanding across all stores by 21 May.

According to the retailer, the transition is designed to improve both quality and consistency, with British berries expected to offer a naturally sweeter, less tart flavour profile. The fruit will also be taste-tested throughout the season to ensure it is harvested at peak ripeness.

The decision builds on strong demand for the category. Aldi sold more than 228 tonnes of blackberries last summer—equivalent to around 1.5 million punnets—and is now targeting a further uplift in sales following the switch.

Beyond flavour, the move reflects a broader strategic push towards strengthening domestic sourcing. Aldi has set a target to secure at least 50% of its produce through long-term partnerships with UK suppliers by 2027, reinforcing its commitment to British agriculture and supply chain resilience.

The latest development also aligns with wider trends across the retail sector, where provenance, freshness and sustainability continue to shape buying decisions—particularly within fresh produce.

For growers, the shift signals another high-profile endorsement of British fruit, while for shoppers, it promises a more consistent and flavour-led experience at shelf.