Apple Prices Show Mixed Movement As UK Wholesale Market Holds Steady
- 4 days ago
- 2 min read
The latest wholesale data from the Department for Environment, Food and Rural Affairs (Defra) reveals a broadly stable UK fruit market, with modest price fluctuations across key apple varieties and little movement in pears.
Figures for the week ending 13 April 2026 show that average apple prices remain relatively consistent overall, despite some variation at varietal level.
Among the leading lines, Cox’s Orange Group apples recorded a slight increase, with average prices rising to £1.33 per kg from £1.29 the previous week — a 3.1% uplift. Similarly, Braeburn apples edged up to an average of £1.32 per kg, marking a 4.8% week-on-week increase, while Gala apples also saw a modest rise to £1.32 per kg.
In contrast, Bramley’s Seedling apples experienced a small decline, with average prices falling to £1.23 per kg from £1.29 — a decrease of 4.7%. Meanwhile, Egremont Russet apples posted one of the more notable gains, climbing to £2.00 per kg, up from £1.84 the previous week, representing an 8.7% increase.
Elsewhere in the apple category, late-season varieties saw a marginal increase to £1.07 per kg, compared with £1.05 previously.
The pear market remained notably steady, with Conference pears holding firm at an average of £1.25 per kg, unchanged week-on-week. Doyenné du Comice pears also showed no movement, maintaining an average price of £1.10 per kg.
Across the wider fruit category, limited data was reported for soft fruits including blackberries, currants and blueberries, reflecting seasonal availability constraints.
Overall, the data points to a market characterised by stability rather than volatility, with incremental price adjustments driven by variety-specific demand and supply dynamics rather than broader market disruption.
With the transition between storage fruit and the early stages of the domestic growing season underway, the coming weeks are likely to bring further subtle shifts as availability patterns begin to change.
See the full report here:
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