BelOrta Confirms Return of Autumn Beef Tomatoes Amid Push for Premium Varieties

Belgian cooperative BelOrta has confirmed that beef tomatoes will once again be part of its autumn offering this year, following strong demand during last season’s crop.

"It will take a little while, as the current harvest needs to be completed first, but one thing is certain: the autumn tomato season is just around the corner. The beef tomato will be back this autumn, and that's important for continuity," said Maarten Verhaegen, Division Manager Vegetables at BelOrta. "In autumn production, we want to offer the same varieties as we do in summer."

Last season marked the first time that customers specifically requested beef tomatoes from an autumn harvest. According to Verhaegen, these are "beautiful, big fruits" that allow growers to distinguish themselves in the marketplace, with buyers particularly valuing their high and consistent quality. Part of the autumn crop is grown under contract, while a smaller share is traded through the auction clock.

The harvest window for autumn tomatoes runs from December through January, though energy costs remain a significant challenge. "Energy costs are still a challenge. Lighted cultivation usually only starts mid to late January," Verhaegen explained. This places autumn growers in a crucial role, bridging the gap between traditional unlit crops and the start of lighted production. In practice, cucumber growers often switch to autumn tomato production, with most opting for coarse truss tomatoes. Market prices for autumn tomatoes largely depend on the volume of imported tomatoes arriving in Europe during the same period.

Premium Focus

BelOrta has reiterated its commitment to ensuring year-round availability and consistent quality of locally grown tomatoes, while also strengthening its premium positioning in the market.

"The tomato market is always looking for higher yields and stronger resistance. We add another focus: top-segment tomatoes," Verhaegen said.

Recent introductions reflect this strategy. Aromia, a cherry truss tomato, was launched in spring, while Ruby Red, a plum truss tomato, has been available for a longer period. "Ruby Red will remain available all winter. At the moment, there's no alternative like it on the market," Verhaegen confirmed.

By continuing to diversify its range and meet consumer demand for both continuity and premium options, BelOrta aims to secure a stronger foothold in the competitive European tomato market.