BerryWorld’s Booberries Are Back With £30,000 Fundraising Target
BerryWorld UK’s limited-edition Booberries blueberries have returned to Ocado Retail for October and November, as the berry specialist aims to raise more than £30,000 for breast cancer awareness charity CoppaFeel! through its third annual campaign.
New for 2026, the campaign is extending its reach beyond retail, with activations at major industry events, employee fundraising initiatives, and international activity inspired by the UK partnership.
Globally, the initiative is expanding beyond the UK into France, the Netherlands, and South Africa, led by BerryWorld’s EMEA teams.
The UK developments build on more than £23,000 raised through pack-purchase donations in 2024 and 2025.
The bright pink, limited-edition packs feature the message “Check out your booberries”, encouraging consumers to make regular chest checking part of their routine.
Available exclusively through Ocado Retail from 7 October, each pack sold generates a 10p donation to CoppaFeel!, which is split equally between BerryWorld and Ocado Retail, with each contributing 5p.
This year’s activity has included a presence at The Grocer Health Summit in September, participation in CoppaFeel!’s Lake District CoppaTrek, and a showcase at Fruit Attraction in Madrid.
The latter brought the campaign to an international fresh produce audience, alongside an early-morning fundraising run attended by colleagues from across the wider AgroBerries Group.
Throughout October, further sampling and awareness activities are designed to help introduce Booberries to new audiences by combining consumer engagement with a clear health message.
Inspired by BerryWorld’s partnership with CoppaFeel!, the initiative is expanding beyond the UK.
BerryWorld teams in France, South Africa, and the Netherlands are using limited-edition blueberry packs to support breast cancer causes and charity partners in their respective markets.
“I am really proud of the partnership BerryWorld has built with CoppaFeel!,” enthused Hannah Goss, senior insights manager at BerryWorld UK.
“Ocado has also been a fantastic supporter of the campaign, helping us bring the important message of regular chest checking to more customers.
“With such a powerful message behind the campaign and blueberries tasting fantastic at the moment, it’s a brilliant way to combine purpose with great taste!”
By linking a premium blueberry product with a direct donation approach and a broader programme of awareness activities, BerryWorld aims to take its CoppaFeel! partnership’s fundraising total beyond £30,000, and bring the chest-checking message to more consumers and industry audiences.
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