British Tomato Fortnight To Champion Snacking Revolution
- May 11
- 2 min read
British Tomato Fortnight is set to return from 1-14 June 2026 with a major push to position British-grown tomatoes as the ultimate healthy snack choice for consumers across the UK.
This year’s campaign will focus heavily on the growing demand for convenient and nutritious snacking options, highlighting the flavour, versatility, health benefits and sustainability credentials of British tomatoes. Organisers are also aiming to tap into summer occasions ranging from lunchboxes and wine pairings to football gatherings during the World Cup period in June.
Led by the British Tomato Growers’ Association alongside Jack and Grace Communications, the initiative will once again shine a spotlight on British growers and the methods used to produce tomatoes across the country.
Veg Power will return as a campaign partner, creating family-focused recipes designed to encourage children to eat more vegetables and develop healthier eating habits. Scottish food writer and creator Flora Shedden will also develop snack-inspired tomato recipes, while influencer collaborations are expected to feature ideas including bruschetta and tomato feta bites.
The campaign will continue beyond the fortnight itself, with promotional activity running throughout the summer season featuring grower stories, competitions, recipes, partnerships and influencer content.
For the first time, British Tomato Fortnight will also host a farmers’ market-style stand at the Great British Farm Fest from 22-24 July, where organisers expect around 60,000 visitors. Consumers will have the chance to meet growers, sample British tomatoes and discover new snack ideas.
Partnerships with brands including Northern Pasta Co and Charlie and Lola will aim to encourage more tomato consumption among families and younger consumers.
The campaign’s “Toms Drops” initiative will also return, with curated boxes of British tomatoes sent to chefs, broadcasters, influencers and content creators to help drive wider discussion around British tomatoes across television, radio and digital media.
British Tomato Fortnight organisers say the campaign comes at an important time for UK growers, who continue to face pressures including labour shortages, rising energy costs and supply chain challenges. British-grown tomatoes are increasingly being promoted not only for their flavour and freshness, but also for their lower food miles and sustainable production methods.
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