Chiquita Goes Bananas for Summer With London Bus Takeover

This summer, Chiquita has launched a banana-themed public transport campaign in London, marking the 10th year of its seasonal branding initiative in the UK capital.

From June 30 through August 3, six branded, zero-emission buses will travel through some of the city's busiest routes as part of the company's "Likely The Best Snack Ever" campaign.

The electric buses are part of London's growing fleet of zero-emission public transport and aim to combine sustainability with visual engagement. Four of the buses display campaign slogans promoting bananas as a convenient snack option.

Another features original artwork from a pop artist, while a sixth includes a "Spot the Difference" design aimed at engaging both children and adults by challenging them to identify a single distinct Chiquita Blue Sticker among many.

John Cockle, Sales and Market Director for Chiquita UK & Ireland said the goal of the campaign is to highlight bananas as a practical snack option, particularly during the summer period when commuters and families are more likely to be on the move.

The campaign also coincides with rising consumer interest in healthy and portable snacks. Bananas, as a natural and widely available fruit, are positioned to appeal to those seeking convenient, energy-boosting food options during summer travel and leisure activities.

The initiative has attracted attention from within the UK produce sector. Tommy Leighton, Communications Lead for New Covent Garden Market, commented that the campaign adds visual interest to the city while sparking conversation about healthier food choices.

By combining sustainability themes, interactive elements, and public visibility, the campaign aims to maintain brand relevance and connect with consumer interests around health, convenience, and responsible consumption.

Source: Fresh Plaza