FairFruit Commits To Full Regenerative Transition By 2035 As Climate Pressures Mount

Specialty vegetable and exotic fruit supplier FairFruit has committed to regenerative agriculture practices across all of its contracted farms by 2035, as it moves to build climate resilience and safeguard long-term supply security.

The grower-exporter, which supplies Europe, the UK and other markets, is embedding farm-level sustainability actions in Peru and Guatemala, with water resilience the priority.

Significant progress has already been made in Peru. Last year the country was Europe's largest supplier of snow peas and sugar snap peas, accounting for 28.4% of total EU import volume, and FairFruit was the single-largest exporter.

Healthy soils sit at the heart of FairFruit's approach, helping retain moisture so crops thrive, quality stays consistent and volumes remain stable.

To rebuild soil biology, the company has developed Soil Balance, a proprietary blend of beneficial microorganisms. In Peru, it has produced visible results, with more balanced growing conditions promoting plant growth across the seasons and crops that meet accurate specifications.

Nery Aldana Pineda, FairFruit's Agricultural Director for LATAM, said: "Healthy soils support plant strength, improve productivity, and play a key role in sustaining long-term farming systems. In developing Soil Balance, we are contributing to preserving the most important resource we have in agriculture – our soils."

FairFruit has expanded drip and sprinkler irrigation throughout Peru to reduce dependence on rainfall. In 2025, 56% of FairFruit Peru's planted area was irrigated this way, saving an estimated 300,000 m³ of water compared with flood irrigation alone.

For snow peas and sugar snaps, drip irrigation keeps foliage dry, reducing the risk of fungal disease, while enabling fertigation and reducing nutrient loss.

The company has also relocated 120 hectares of production away from the rain-dependent coast to Arequipa and the Sierra de Huaura, where drip irrigation secures water independent of rainfall. A multi-zone growing structure now spans seven to eight regions, from the coast to the highlands and the Andes, so that when one zone faces climate stress, the others maintain continuity.

David Van de Gehuchte, FairFruit's Sales and Operations Manager for the EU and the UK, said: "Soil biology promotes quality consistency; water security is volume security; new and diversified production spreads risk and widens our seasonal window, while certification gives retailers third-party evidence for their own reporting."

Guy Trachez, FairFruit's Group Sustainability Manager, said: "By 2035 we are targeting a full transition to regenerative agriculture practices among our contracted growers in Peru and Guatemala. We're committed to reducing our carbon emissions by 55 per cent, and increasing the levels of carbon captured in the soil."

Evert Wulfrank, CEO of Durabilis, FairFruit's umbrella company, added: "Regenerative agriculture is key to building climate resilient, sustainable supply chains for the future."