Fenmarc Acquire Alfred G. Pearce Ltd

Fenmarc Produce based in Elm, Cambridgeshire have completed the purchase of Alfred G. Pearce Ltd of Setchey, Norfolk for an undisclosed sum.

Image: Fenmarc

Fenmarc owners, Mark and Rachel Harrod, said of the acquisition: 'Alfred G. Pearce have been a trusted and valued supplier to Fenmarc for over 20 years. It is a local, family business we know well and joining together seemed a natural step working towards a more resilient supply chain, bringing together agricultural and operational experience.

"This will allow us to pool the knowledge and expertise of both businesses to deliver even better quality and service to all of our customers. The Pearce family and the broader leadership team at ACP will all continue to play a full and active role within the new integrated business and we look forward to working alongside them over the coming months and years."

Fenmarc CEO, Jim Waller added: "This acquisition opens up opportunities for both businesses in each other's market sectors. We have complementary customers who will benefit from the new broader group with improvements in quality, service and innovation to better meet the consumer need to eat more healthy food. We're looking forward to working with our new colleagues and forging closer relationships with our growers to continue to develop and enhance our sourcing strategy."

Simon and Jonathan Pearce, owners of Alfred G. Pearce Ltd said: "This is a natural joining of two family-owned businesses, providing Fenmarc with a route back to the soil and opportunities in both the B2B sector and the retail prepared space, with an integrated model for prepared vegetables from field to consumers plates.

"We feel both companies share similar values in the way they do business and the value we place on our colleagues. It also provides Alfred G Pearce Ltd with opportunities to accelerate its existing expansion strategy through close relationships with our customers, robust direct supply chains and investing in automation."