Veg Power, the not-for-profit alliance increasing the UK’s vegetable consumption, announced it has strengthened and diversified its Board with the addition of four new members, enhancing and complementing the existing skills and experience.
From this week, the Veg Power Board welcomes: Simon Conway (current Chair of The British Tomato Growers Association with extensive horticulture experience); Tom Firth (experienced ad and comms leader and Chair of IPA’s Sustainability Action Group); Tom Lindsay (food & drink M&A specialist and Trustee of The Food Foundation) and Karen Schenstrom (Business Development Director at Evesham Vale Growers).
The Board is responsible for supporting and guiding Veg Power with its strategic direction, to ensure it continues to build on its successes and achieves its mission.
Simon Conway said, "I am excited to work alongside such a dedicated group of individuals to advance the cause of Veg Power. It has never been so important to influence the diet of children to contribute to the future health of the nation."
Tom Firth said, “I’m thrilled to be joining the Board. Veg Power combines three areas of focus and fascination for me; public health, full system engagement, and creative thinking. I look forward to supporting them in its mission to get more kids eating more vegetables right across the country.”
Karen Schenstrom said, “Having been advisor to Veg Power for the past four years, I am truly honoured to now be joining the Board and look forward to being part of the next phase of our plans to expand our impact.”
Tom Lindsay said, “I am thrilled to be joining the Board of Veg Power. I have been super impressed with what they have achieved so far and really look forward to helping them on their important mission of getting people to eat more nutritious veggies.”
Andy Porteous, Chair of Veg Power’s Board said, "I'm delighted to welcome four really talented people to the Veg Power Board. Between them they bring understanding and excellence encompassing British growers, retailers, food brands and suppliers, communications and strategy. We look forward to Tom, Karen, Simon and Tom making a real impact in helping us get more families eating well in 2025. What a fantastic early Christmas present!"
The new members join the existing Veg Power Board members: Andy Porteous, Katie Palmer, Anne Heughan, Jo Ralling and Anna Taylor OBE.
Other Veg Power Board updates include Baroness Rosie Boycott and Sir John Hegarty stepping down from the Board to become Veg Power Patrons.
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