From Citrus to Tomatoes: Moroccan Exports Surge Into British Baskets

Moroccan fruit and vegetables are becoming an increasingly familiar feature on UK supermarket shelves, reflecting both strong consumer demand and the growing strength of the trading relationship between the two countries.

Figures show that Moroccan vegetables accounted for around 7.5% of all fresh vegetable imports into the UK in 2023, underlining the country’s importance as a reliable supplier. This growth has been driven by both proximity and Morocco’s expanding agricultural capacity.

Production of key crops has risen sharply. Citrus output for the 2024–25 season is forecast to reach approximately 597,000 tonnes, marking a 31% increase on the previous year. Tomato production has also recorded strong growth, with volumes reaching around 690,000 tonnes, an increase of 19% year on year. A significant proportion of these exports are destined for high-demand markets such as the UK.

Several factors have supported this expansion. Morocco’s favourable climate allows for extended growing seasons, while investment in irrigation and agricultural technology has enhanced both yields and quality. Geographic proximity to the UK also ensures shorter delivery times, which helps maintain freshness and reduce transport costs.

Trade relations between the two countries further underpin this success. The UK-Morocco Association Agreement ensures that almost all Moroccan agricultural exports to the UK enter tariff-free, creating highly competitive conditions for importers and retailers.

As a result, Moroccan produce is expected to continue playing a central role in the UK supply chain, providing consumers with greater choice while supporting year-round availability of fresh fruit and vegetables.