The humble swede, often overlooked and associated with traditional, time-consuming dishes, has made a surprising comeback thanks to a viral TikTok trend.
This resurgence has been particularly evident in the UK, where the root vegetable's sales have soared, especially at major retailers like Tesco.
The TikTok trend that sparked this revival involves a simple and quick method for preparing swedes in the microwave. Users discovered that by washing a swede, placing it in the microwave for about 15 minutes without peeling, and then mashing it, they could create a dish remarkably similar in texture to a jacket potato.
This preparation method has resonated with many, positioning swedes as a healthy, lower-carb alternative to potatoes, ideal for those seeking a nutritious and budget-friendly option.
Tesco has reported a 23% increase in swede sales, attributing this growth largely to the TikTok trend. The vegetable, which was once relegated to the back shelves, is now being celebrated for its convenience, health benefits, and versatility in meals.
The surge in popularity has been a boon for producers, particularly those in Scotland who supply Tesco.
The trend is reflective of a broader pattern where social media, especially TikTok, can quickly turn underappreciated foods into must-have items, driving significant changes in consumer behaviour almost overnight.
This phenomenon highlights the power of digital platforms in shaping food trends and rejuvenating interest in traditional ingredients.
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