Herefordshire Grower Brings British Tenderstem Broccoli To Shelves Weeks Earlier

Andrew Green, a third-generation grower from Herefordshire, has developed innovative growing techniques to bring the UK’s earliest Tenderstem broccoli to M&S shelves.

Andrew and his family have farmed in the region for over a century, working with Flamingo Produce Ltd to supply M&S customers with fresh British vegetables — with a particular focus on Tenderstem broccoli.

Through careful selection, advanced growing techniques and smart crop husbandry, Andrew has managed to deliver the crop three to four weeks ahead of the usual British season.

His approach has also extended the British supply window until November, allowing shoppers to enjoy homegrown, field-fresh broccoli for longer.

This not only delivers unbeatable taste and freshness at the start and end of the season but also helps cut the carbon footprint by replacing what would otherwise be imported broccoli with top-quality UK produce for more of the year.

Emma Burke, Technical Director at Flamingo, said: “Andrew’s achievement is a brilliant example of what’s possible when long-term grower relationships are matched with a shared focus on innovation and sustainability.”

Andrew Green said: “I’ve always believed the best crops come from knowing your land and trying new ideas. It’s great to see British Tenderstem Broccoli in M&S stores earlier and for longer – and it means a lot to know customers appreciate the freshness.”