The annual Jazz Apple Symposium, organised by Worldwide Fruit, was held on 13 August at Howfield Manor Hotel in Chartham, Kent.
The event served as a significant gathering for UK growers and international stakeholders to celebrate a successful year for Jazz apples, particularly in the UK market.
One of the key achievements highlighted was the record-breaking sales figures, which have been attributed to enhanced marketing efforts and greater availability in major UK supermarkets. This success story underscores the growing popularity of Jazz apples among British consumers, driven by a combination of quality produce and strategic promotion.
Growers in attendance included prominent names such as Chandler and Dunn, DG Long, and A Hinge & Sons, all of whom shared insights and best practices. These discussions were particularly valuable for addressing the ongoing challenges faced by the horticulture sector, such as unpredictable weather patterns and the need for sustainable farming practices.
Hannah McIlFatrick, Worldwide Fruit's Commercial Director, emphasised the importance of the symposium in not only celebrating past successes but also in planning for the future. The event provided a platform for stakeholders to align on strategies for the upcoming picking season, ensuring that the momentum in the market is maintained.
In addition to sales success, the symposium also highlighted the brand's commitment to innovation and continuous improvement. New initiatives and potential future projects were discussed, with a focus on sustaining the growth and popularity of Jazz apples in the competitive fruit market.
The symposium concluded with a sense of optimism and a shared commitment to building on the achievements of the past year. The collective efforts of the growers and Worldwide Fruit are expected to contribute to another fruitful year ahead, with Jazz apples continuing to thrive in the UK market.
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