M&S Cuts Prices On Everyday Veg As Health And Value Drive Family Shopping Shift

Marks & Spencer has reduced prices across a range of everyday vegetables and expanded its value offering, as the retailer responds to growing demand from families seeking healthier food at affordable prices.

The move sees prices cut on 19 vegetable staples, while 22 everyday lines have been added to its value ranges in a bid to attract more regular weekly shoppers.

Key products affected include household staples such as mushrooms, carrots, leeks, cabbage, courgettes and Tenderstem broccoli, alongside items like garlic, ginger and sweet potatoes.

The expansion takes the retailer’s “Remarksable Value” range to more than 140 products, with M&S positioning the offer to compete more directly on price while maintaining its sourcing and quality standards.

The pricing shift reflects wider changes in consumer behaviour, with shoppers increasingly looking to balance cost and nutrition in their weekly shop. Research cited by the retailer suggests a strong focus on healthier eating, with a majority of consumers aiming to include more vegetables and plant-based foods in their diets.

M&S said the strategy is already delivering results, with more than 920,000 additional households shopping in its food business over the latest 12-week period compared with the previous year.

Alex Freudmann, Managing Director of Food at M&S, said the changes are designed to make healthier choices more accessible: families want to eat well without paying more, and vegetables remain central to the weekly shop.

Despite the price investment, the retailer maintains that quality and sourcing remain key differentiators. M&S works with more than 1,000 Select Farm growers across the UK and continues to highlight British-grown produce and premium specifications as part of its offer.

Looking ahead, the business has also set a longer-term ambition for all fresh British products to come from farms using regenerative agricultural practices by 2030.

The move underlines intensifying competition across the grocery sector, as retailers look to position fresh produce—particularly vegetables—at the heart of value-led, health-focused shopping habits.