M&S Unveils New 'Plan A' Projects to Boost UK-Grown Fruit and Veg

Marks & Spencer (M&S) has announced a series of new initiatives under its 'Plan A' sustainability programme, aiming to enhance the availability of British-grown fruit and vegetables.

The retailer is collaborating with UK farmers to implement innovative agricultural practices that promote environmental sustainability.

These practices include precision farming techniques, such as advanced irrigation systems and soil health monitoring, to improve crop yields and reduce resource usage.

M&S's commitment to supporting local agriculture is part of its broader goal to become a zero-waste business by 2025. By focusing on UK-grown produce, the company aims to reduce its carbon footprint associated with importing goods and to provide fresher options for consumers.

In addition to these agricultural initiatives, M&S continues to explore ways to minimize plastic usage in its supply chain. The company has previously trialed plastic-free packaging for fruits and vegetables, offering over 90 lines of loose produce in select stores.

These efforts reflect M&S's ongoing dedication to environmental responsibility and its support for British farming communities.