McCain Urges More Backing For Next Generation Of Hospitality Entrepreneurs

McCain Foods has issued a fresh call for greater backing of aspiring foodservice operators, highlighting the urgent need to support future talent in the UK hospitality sector.

The frozen potato giant has published its first-ever impact report for Streets Ahead, a programme it launched in 2021 to help new entrants into the foodservice industry overcome common barriers such as lack of funding, mentorship, and access to training. The initiative, powered by KERB+, is specifically geared towards individuals from underrepresented or disadvantaged backgrounds, including refugees, prison leavers, and those facing unemployment or homelessness.

Findings from the report show strong entrepreneurial interest within the hospitality workforce, with one in three respondents saying they would consider starting their own venture. However, major challenges remain. More than 62% cited limited access to funding as a key obstacle, while over 37% highlighted a lack of guidance and training.

The wider public also recognises the importance of the sector. According to the research, nearly half of UK residents (48.2%) believe more should be done to attract and retain talent in hospitality. An overwhelming majority—70.6%—consider the industry vital to the national economy, while 89.1% believe it plays a key role in shaping UK culture and community life.

In response, McCain is calling on government to step in with targeted support across three key areas:

• Inclusion of independent food businesses in the Assessment for Future Skills, alongside better backing for entrepreneurs from marginalised communities;

  
  

• Increased flexibility for levy-funded training across food, drink, and hospitality sectors to support programmes such as the Hospitality Skills Passport;

  
  

• Integration of hospitality skills development into the government’s Comprehensive Strategy for post-16 education.

To date, Streets Ahead has worked with more than 185 participants through over 40 charitable organisations, investing upwards of £240,000 to support their progress into the food trade. The programme offers hands-on experience, financial support, and expert mentorship, aiming to create clear and lasting pathways into the world of street food entrepreneurship.

Richard Jones, vice president commercial at McCain Foods GB, commented:

“At McCain, we know there’s incredible untapped potential among aspiring food entrepreneurs who are facing barriers like limited funding and lack of mentorship. The Streets Ahead programme is our way of helping to address this, giving people the tools, investment, and support they need to turn their passion into a successful business, and, in turn, help strengthen the entire sector.”

Applications for the programme are currently open.