Morrisons Magic: Supermarket Giant Revamps Stores With New Look, Fresh Deals, and Global Flavours

Morrisons has announced a major transformation across its UK stores in a move designed to enhance customer experience, offer better value, and modernise its retail proposition.

Image: Morrisons Media Centre

The new initiative, known internally as "Morrisons Magic", includes a bold refresh of the retailer’s signature ‘Market Street’ areas, now showcasing a broader range of ready-to-cook options. These include foil trays of marinated and breaded fish and meat, alongside deli-style selections aimed at making dinner more convenient and appealing for shoppers.

International ready meals are also being introduced, including a new line created in partnership with sushi specialists, Yo! Sushi. The move taps into rising consumer interest in global cuisines and quick, high-quality meal solutions.

In addition to the expanded fresh food offerings, a variety of new value-led promotions are being launched. These includea three-for-£5 fresh fruit selection, a pick ‘n’ mix bakery deal, and a mix-and-match pizza promotion aimed at busy families.

Loyalty is getting a boost too. Morrisons has updated its More Card rewards programme, allowing customers to collect points both in-store and online. Shoppers who earn 5,000 points will receive a £5 voucher, known as a “Morrisons Fiver,” to spend on future purchases.

However, the changes come as part of a broader strategic restructuring, which includes the closure of 52 in-store cafés, 35 traditional meat and fish counters, and all 18 Market Kitchen food courts. Sixteen Morrisons Daily convenience stores have also been closed.

Alex Rogerson, Morrisons' customer & trade planning director, said: “From field to fork, acres to aisles and tractors to trolleys – this sponsorship is a celebration of the quality of great British-farmed food, the journey it takes and the farmers who make it possible.

The transformation reflects a clear shift by Morrisons to modernise its in-store offering while streamlining operations and sharpening its value message during a competitive period for UK supermarkets.