Morrisons Rolls Out ‘Morrisons Now’ — Fresh Groceries Delivered In An Hour

Morrisons has unveiled a new rapid-delivery offering designed to bring fresh groceries to customers in as little as 60 minutes. The service, dubbed Morrisons Now, is being launched initially across 420 UK stores, with a phased rollout to complete by the end of October.

Under the new scheme, customers can order up to 30 items with a minimum spend of £15. A delivery fee of £4.50 applies, and items are delivered by courier bike or car. Orders are placed via the Morrisons website or the Morrisons Groceries app, with real-time tracking available from store to front door.

Charlotte Exell, Group Online Director at Morrisons, commented on the launch: “We are delighted to offer this service to our customers across the country, supporting them with fresh food delivered fast.

"We know that life is busy and Morrisons Now is here to make those everyday moments easier, delivering what you need, within as little as an hour.”

Morrisons has also introduced an “instant shop” feature to speed up the ordering process, and customers may save their card details and addresses for greater convenience. In a corporate statement, the retailer said: “Morrisons Now is the latest step in Morrisons commitment to convenience and customer service, giving shoppers more ways than ever to access fresh, high quality food at speed.”

This move positions Morrisons directly in the fast-delivery game alongside rivals. Sainsbury’s launched its Chop Chop service in 2016, expanding from twenty to fifty stores by May 2020.

Tesco operates Tesco Whoosh, also promising 60-minute delivery. Meanwhile, Waitrose relies on third-party services such as Deliveroo, Uber Eats, and Just Eat. Asda offers its Express Delivery service (with both one-hour and same-day options), and Ocado runs Ocado Zoom in select cities with one-hour delivery windows.

Morrisons Now currently operates in 158 stores, with expansion to the full 420 expected by the end of October. The retailer emphasises that the service is aimed at helping customers manage everyday demands — whether it’s shopping for dinner ingredients at short notice or grabbing a few forgotten essentials.

In launching this quick-commerce capability, Morrisons is clearly stepping up in the race to deliver speed, freshness, and convenience in the UK grocery market — and signalling that it’s intent on being a serious contender in the fast-fulfilment era.