Nanna Tate is the exciting new potato brand developed by Branston, one of the UK’s leading potato suppliers.
Drawing on over 50 years of potato expertise, Nanna Tate combines Branston's rich heritage with a modern twist, evoking the nostalgia of Britain’s best-loved potato dishes while celebrating the nation’s enduring love for the humble spud.
Nationwide Launch at Tesco
Fresh Nanna Tate potatoes will debut on 30th December 2024, available in 450 Tesco stores across the UK. This launch will be followed by the introduction of the Nanna Tate prepared potato range in February 2025, offering ready-to-cook solutions for modern consumers.
The Nanna Tate prepared range is designed to take the hassle out of potato preparation while delivering consistently excellent results. Whether it’s freshly cooked roast potatoes, chips, or mash, the range ensures a high-quality experience, even for busy schedules.
Keeping the Potato Passion Alive
Lucia Washbrook, Sales & Marketing Director at Nanna Tate, explains the brand's ambition:
"Christmas is traditionally a time when people rediscover their love for potatoes – especially roasties – so we hope that launching Nanna Tate straight after will keep that passion alive well after the festive season."
"Our distinctively different prepared potato products will be hot on their heels. Nanna Tate is unapologetically bold and sassy and will challenge the norm, encouraging people to re-think their assumptions when it comes to potatoes. So get ready to 'unexpect the expected' as our Nanna Tate products hit the shelves."
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