The Agriculture and Horticulture Development Board (AHDB) has launched a new campaign, titled “Let’s Eat Balanced,” to emphasise the taste, nutritional benefits, and public trust associated with British produce.
The initiative seeks to encourage greater awareness of the role that quality British foods, including red meat and dairy, can play as part of a healthy and balanced diet.
According to AHDB, the campaign aims to inform consumers about the importance of dietary variety and moderation, aligning with official government guidelines.
By showcasing the nutrient-rich qualities of British-produced foods, the organisation hopes to strengthen confidence in the nation’s farming standards and highlight the sector’s commitment to animal welfare and environmental stewardship.
The “Let’s Eat Balanced” messaging will be shared through various media channels to reach families, health-conscious individuals, and the wider public.
Supporters of the campaign say it is a timely response to growing interest in the provenance and sustainability of food, as consumers look to make more informed decisions about what they eat.
While the initiative focuses on the positive attributes of British farming, AHDB officials stress the importance of consulting health professionals for personalised dietary advice.
They maintain that “Let’s Eat Balanced” is not intended to replace existing dietary guidelines, but rather to demonstrate how British produce can form part of a wholesome, balanced lifestyle.
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