Recognising Those Who Dare To Rethink Fresh

Innovation and sustainability are no longer optional extras in fresh produce and floriculture – they are the engines driving resilience, competitiveness and long-term success. That is why this year’s Fresh Awards place a powerful spotlight on seven dedicated Innovation and Sustainability categories, all designed to recognise the businesses, teams and individuals delivering real-world progress.

If you are developing smarter systems, cutting carbon, building fairer supply chains or applying technology in bold new ways, these categories are calling your name.

Agritech Excellence celebrates the technologies transforming farming and horticulture. From smart growing systems and automated harvesting to advanced distribution, data-led transparency and sustainable packaging, this award is for agritech pioneers delivering measurable impact on productivity, quality and sustainability.

Innovation Excellence recognises breakthrough ideas and practical solutions shaping the future of the fresh produce and horticulture sectors. Whether you are rethinking growing methods, logistics, packaging, marketing or retail, this category rewards innovation that pushes boundaries and creates tangible value.

Technology Champion shines a light on trailblazers using AI, robotics, automation or digital platforms to transform how they operate or serve customers. Entries are welcomed from both technology providers and retailers or operators deploying innovative solutions within their businesses and supply chains.

On the sustainability front, three specialist categories capture the breadth of leadership now emerging across the sector:

Sustainability Excellence – Ethical honours organisations embedding fairness, transparency and responsibility into everyday operations – from worker welfare and community impact to responsible water, chemical and energy use.

Sustainability Excellence – Supply Chain recognises outstanding approaches to building resilient, transparent and low-impact supply chains, including waste reduction, transport efficiency, responsible sourcing and fair labour practices.

Climate Champion of the Year celebrates individuals and teams turning climate ambition into action – cutting emissions, protecting resources and driving climate-smart decisions across growing, packing, logistics and retail.

Completing the line-up, the Net Zero Impact Award focuses on companies taking credible, demonstrable steps towards a low-carbon future – reducing emissions at source, transforming operations and redesigning supply chains to shrink environmental footprints.

Being shortlisted or winning is more than just a trophy moment. It validates your strategy, strengthens credibility with customers and partners, motivates teams and positions your business as a leader shaping the future of fresh.

Entry is quick, easy and free. You can enter multiple categories and showcase multiple projects.

If you are innovating. If you are reducing impact. If you are changing how things are done – this is your moment.

Enter now at: fpcfreshawards.co.uk