Sainsbury’s has brought Nectar’s ‘Great fruit and veg challenge’ back for its fifth year to help shoppers earn additional points this summer.
From 31 July to 17 September, customers using the Nectar app will be able to earn up to 1,000 extra points by meeting personalised fruit and vegetable portion tasks, which can be completed by shopping for dried, tinned and frozen fruits and veg, as well as fresh produce.
To make purchases count towards their goal, shoppers can either scan the Nectar app at the checkout or when using SmartShop in-store, or if doing an online shop, by linking Nectar to their Sainsbury’s groceries account.
When a task has been completed, the supermarket giant will reward customers with bonus Nectar points on top of the points collected through their usual shopping, which can be spent at partners including Sainsbury’s, Argos, and Esso or converted to Avios and put towards a British Airways flight.
Last year, 110 million portions of fruit and veg were purchased throughout the challenge, with 278 million points awarded to customers that achieved their portion targets.
The challenge is part of Sainsbury’s continued commitment to helping customers make healthier choices, and as well as offering rewards, the retailer will also be offering recipes and storage tips.
Sainsbury’s director of loyalty and CRM Alex Naisby said: “Through the return of the Great fruit and veg challenge we hope to continue helping our customers enjoy a varied, nutritious diet in a fun and rewarding way.
“We want to make good, healthy food affordable for everyone, whether that’s through our Low Everyday Prices, Aldi Price Match or Nectar Prices, or personalised prices available to digital customers through Your Nectar Prices.”
Last year, 20% more customers chose to opt into the challenge than the previous year, with over 700,000 taking part.
Naisby added: “As we celebrate our fifth year, we’d love to see even more customers getting involved to discover the fantastic range of fruit and veg available in store and online.”
Comments