Tesco And Aldi Top British Apple Sales During March

Tesco and Aldi were the leading retail outlets for British apple sales in March 2026, followed by Lidl, as the discounters continue to outperform their overall grocery market share when it comes to domestic apple sourcing.

Tesco sold about 4,500 tonnes of British apples last month, according to the latest monthly supermarket sales data from British Apples & Pears Limited (BAPL). 

The UK’s leading supermarket accounted for around 22% of British apple sales, compared with its grocery market share of approximately 28%, suggesting Tesco relies slightly less on domestic fruit relative to its overall size.

Aldi followed closely in second position with about 4,100 tonnes, representing around 20% of British apple sales versus a total grocery share of about 11%.

Lidl ranked third, selling around 3,600 tonnes, accounting for about 18% of British apple volumes, compared with its grocery share of about 8%. 

BAPL’s data points to a familiar trend as the discounters continue to outpace their full-price grocery rivals. 

Both Aldi and Lidl sourced a disproportionately larger share of British apples during March than their overall grocery market presence. 

Image: BAPL

Mainstream Results

The bigger mainstream supermarkets demonstrated a more balanced or lower share of domestic topfruit sourcing during March. 

Sainsbury’s ranked the fourth-largest retailer of British apples last month, achieving approximately 3,000 tonnes, or 15% of British apple sales, broadly in line with its market share. 

Asda sold about 1,800 tonnes, or roughly 9% of British apple volumes, below its market share of 12%.

Waitrose and Morrisons handled around 900 tonnes (or 4% of volumes versus market share of 5%) and 800 tonnes respectively (equal to 3% of volume compared with market share of 9%).

M&S and Co-op each recorded about 700 tonnes and 600 tonnes, while Ocado sold around 400 tonnes. 

Iceland and the “Others” category accounted for the smallest volumes, retailing roughly 50 tonnes and 100 tonnes respectively.

Image: BAPL

Source: FreshPlaza