Veg Power has announced its collaboration with LBC to support a major healthy eating campaign, set to be aired on the popular drive time show hosted by Tom Swarbrick. The campaign, which is expected to roll out over the coming months, aims to tackle the nation’s eating habits by encouraging the UK to consume more vegetables, with a special focus on broccoli.
The LBC drive time segment will delve into the importance of vegetable consumption from multiple perspectives, involving growers, caterers, retailers, and government representatives. By examining the challenges and opportunities across the supply chain, the campaign will provide listeners with a comprehensive view of the current state of vegetable consumption in the UK and explore potential ways to boost it.
Veg Power, an organisation dedicated to inspiring the nation to eat more vegetables, has played an advisory role throughout the development of this campaign. The charity has been instrumental in connecting LBC with key experts to help shape the content and provide insights for the research phase.
Dan Parker, Chief Executive of Veg Power, expressed his enthusiasm for the partnership, stating, “Our mission is to get the UK eating more veg, and we are delighted that LBC will be featuring this campaign over the coming months. We are confident it will provide a much-needed boost in vegetable consumption by uncovering all aspects of this issue.”
With increasing concerns about the health of the British public and the environmental impact of food production, the campaign comes at a crucial time. By bringing together voices from across the industry, LBC and Veg Power aim to deliver a message that resonates with listeners and encourages them to include more vegetables in their daily diet.
The collaboration between LBC and Veg Power is poised to not only raise awareness but also drive real change in dietary habits across the UK—one broccoli floret at a time.
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