Where Fresh Produce Meets Opportunity

The UK fresh produce industry is preparing to take centre stage once again as the FPC Fresh Produce Hub returns to IFE at ExCel, London from 30 March to 1 April, bringing together growers, suppliers, innovators and buyers within one of the exhibition’s most commercially charged environments.

Positioned at the heart of the International Food & Drink Event at ExCeL London, the Hub has become a recognised destination for high-value networking, product discovery and serious business conversations. Designed to showcase the strength, diversity and innovation of the sector, the space consistently attracts targeted footfall from retail, wholesale, foodservice and hospitality buyers.

Organised by FPC, the Hub provides exhibitors with more than just a stand presence. It offers a collective industry platform engineered to amplify visibility, increase engagement and drive tangible return on investment.

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“The FPC Fresh Produce Hub at IFE is where our industry’s energy, innovation and commercial ambition truly come together. It provides exhibitors with direct access to influential buyers and decision-makers actively seeking new products, partnerships and ideas. In a market defined by rapid change and rising expectations, the Hub offers businesses an unrivalled opportunity to stand out, build relationships and unlock growth”

~Nigel Jenney, FPC Chief Executive

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Unlike isolated exhibits, the Hub’s curated layout creates a unified sector presence that enhances buyer dwell time and encourages cross-stand exploration. Exhibitors benefit from the halo effect of FPC’s established industry voice, alongside integrated promotional support that extends reach before, during and after the event.

IFE 2026 arrives at a pivotal moment for the industry. With sustainability pressures, cost challenges and evolving consumer demands reshaping supply chains, businesses are under increasing pressure to demonstrate resilience, innovation and value.

The Fresh Produce Hub offers a timely stage for companies to showcase new varieties, packaging solutions, technological advances and sustainability initiatives — while strengthening commercial pipelines through face-to-face engagement.

Industry participants consistently highlight that trust, quality and reliability remain fundamental to fresh produce trading — factors best communicated in person rather than online.

As anticipation builds for IFE, the FPC Fresh Produce Hub is once again expected to be a magnet for buyers, media attention and sector-wide collaboration, so join us from 30 March to 1 April 2026.

For exhibitors looking to elevate brand presence, generate new business and position themselves at the centre of the UK fresh produce community, the verdict is clear: this is an unmissable industry event.

Find out more!