Why Entering The Fresh Awards 26 Matters More Than Ever

At a time when the fresh produce and floriculture sectors continue to face enormous pressure and relentless challenges, recognising success, resilience and innovation has never been more important.

From growers and wholesalers to retailers, foodservice suppliers, logistics specialists, florists, marketers, technology providers and the wider supply chain — every part of this remarkable industry has a story worth celebrating.

And that is exactly what the Fresh Awards are all about.

The response this year has been incredible — and due to overwhelming demand, the deadline for entries has now officially been extended to 19 June, so don't miss out!

No matter your role in the industry, there is an award designed to recognise the people, businesses and teams making a real difference.

This is your opportunity to step into the spotlight.

Your chance to celebrate your achievements, recognise your people, boost your profile and show the industry what makes your business exceptional.

Most importantly, entry is completely FREE — and businesses are welcome to enter multiple categories.

For one unforgettable evening, the industry will come together at JW Marriott Grosvenor House London to celebrate the very best of fresh produce and floriculture at what has become known as the Oscars of the industry.

If you’ve been thinking about entering, this is your sign.

Your time is now.

ENTER NOW!