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You Say Tomato! New Partnership Showcases BelOrta Ruby Reds

The Chefs’ Forum is excited to announce a new partnership with Belgian fruit and vegetable giant BelOrta. The Chefs’ Forum will be setting up shop on the BelOrta stand 3677 at IFE 24 at ExCel in March and creating a demo stage, supplying top chefs as well as compering during the day.

Focus will be on BelOrta’s Ruby Red tomatoes. These are already a hit with chefs across the UK. On the IFE stage Chefs’ Forum chefs will be produce cutting-edge tomato dishes that bring a new dimension to menus and new ideas for serving tomatoes.

Commenting on the new partnership Chefs’ Forum Director Catherine Farinha said:

“Our work with international brands is reaching new heights in 2024 as we are able to draw from so many different threads of our business. We can provide chef talent, student and college interest, media and demo stage experience and we now offer a full package included branded chopping boards and chefs jackets on the day.

“BelOrta are a great brand and we’re really excited to show off what they’re bringing. Tomato production has changed so much and the Ruby Red is already popular with UK chefs and for good reason: it’s got exceptional colour and taste. I’m, looking forward to seeing what the chefs come up with at IFE!”

Glenn Sebregts, Head of Marketing at BelOrta, added: “We’re excited to be present at IFE with our own booth for the very first time. The British market is a very important one for us and has been a key focus in recent years. As as result, some of our products are already widespread in the UK. Our Ruby Red tomato might very well be our flagship in the UK market.

"At IFE 2024, we’re partnering up with the Chef’s Forum to showcase the versatility and superior taste of this tomato. With a superb product combined with the expertise of Chef’s Forum, we’re convinced we can spread the BelOrta love even more.”

The chef demo line-up on the BelOrta stand will be:

Monday 25th March

11am Danny Burns - Chef Patron at DB Catering

1pm Luciana Berry - Top Chef Brazil Winner

3pm Bob Carruthers - Chef Lecturer at West London College

Tuesday 26th March

11am Mattia Ricci - Head Chef at Sexy Fish

1pm Luciana Berry - Top Chef Brazil Winner

3pm Exose Grant - MasterChef: The Professionals Finalist

Wednesday 27th March

11am Nick Vadis - Culinary Ambassador at NHS Supply Chain

1pm Luciana Berry - Top Chef Brazil Winner

3pm Bob Carruthers - Chef Lecturer at West London College


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