Your Ten Minutes vs A £300M Mistake: FPC's Call To Action

The Fresh Produce Consortium has thrown its full weight behind keeping Britain's global fresh produce supply open and affordable — and it's asking the industry to help finish the job. Its interactive UK-EU Reset Action Pack, now live, gives every business a fast, practical way to make its voice heard before decisions are locked in.

Few issues cut closer to the heart of what this industry does every day than the UK-EU Reset. Behind the policy language sits a simple question: will Britain keep the diverse, affordable, year-round supply of fruit, vegetables and flowers that shoppers, chefs and retailers rely on — or will avoidable new costs creep into every stage of the chain?

FPC has spent months building the evidence, engaging Government, and putting forward a workable alternative that protects biosecurity without the estimated £300 million a year hit the current proposal would bring. That is not a small undertaking, and it reflects a wider pattern: FPC consistently does the unglamorous, detailed work of keeping the UK's access to the world's produce secure, safe and reasonably priced, so the businesses that depend on it can focus on getting fresh food onto shelves and plates. This latest push is that commitment in action.

What the Action Pack actually gives you

The Action Pack is designed to turn a complex trade issue into something any business can understand and act on in minutes. It brings together, in one place:

A short video explainer that sets out what's at stake in plain terms. A full briefing, in an easy-to-navigate slide format, laying out the evidence and FPC's proposed solution. Supporting evidence papers, including the case for a diverse, healthy global food supply and a one-page summary of the argument for anyone short on time. A ready-to-send, editable letter to the Prime Minister, with the right recipients already built in. A ready-to-send, editable email to colleagues and industry contacts, to help spread the word through personal and business networks.

Every element is built to be used, not just read: the letters are pre-populated and editable in a couple of clicks, and the briefing and evidence papers are there for anyone who wants to go deeper before they act.

FPC Chief Executive Nigel Jenney is urging every business in the sector, large or small, to take those few minutes now.

"It only takes ten minutes to make a huge difference," said Nigel Jenney, Chief Executive of the Fresh Produce Consortium. "We've done the hard work of building the evidence and the solution. What we need now is for the industry to add its voice. Click the link, read the case, send the letter, and share the pack. Ten minutes of your time could help protect the supply chains your business depends on."

Take action today

Getting involved takes three simple steps: open the Action Pack, take ten minutes to look through the briefing and evidence, and send the ready-made letter to the Prime Minister — or share the pack with colleagues so they can do the same.

👉 Read the Action Pack and take action: fpc-reset-action-pack.netlify.app

The more businesses that add their voice now, the stronger the case FPC can put to Government. This is a moment where ten minutes from you really can help protect Britain's fresh produce supply for everyone.