Red Tractor has launched a farmer-led film, with fruit and vegetable growers among the voices showcased, to celebrate the skills, responsibility, and pride behind British food production in a bid to raise consumer awareness. Released on 6 October, ‘Proud to Farm’, recognises the contribution of more than 40,000 British farmers and growers assured by Red Tractor, and explores the different roles they perform, from food production and crop management to running businesses, main

Lidl GB has committed a further £75 million to customer savings through its Lidl Plus loyalty programme as the discounter ramps up its value offer ahead of the Christmas shopping period. Image: Lidl GB The investment comes alongside £400 million already spent this year on price cuts and promotions across more than 1,200 products covering a range of everyday essentials, including seasonal fruits and vegetables, meat and fish, reports Retail Times. Of the additional £75 million

More than eight in ten British farmers feel unable to plan for the future, and over two in five have considered leaving agriculture, according to new research which calls for technology, sustainable practices, and stronger government support to secure the sector’s future resilience. Research from McCain Foods’ second annual Farmdex survey found that financial pressures, policy uncertainty, and increasingly unpredictable weather are growing concerns for British agriculture. So