UK shoppers place particular importance on British provenance when buying fresh food like fruits and vegetables but new research suggests that retailers and brands could do more to communicate exactly what ‘British’ means at the point of purchase to turn sentiment into sales. Image: Savvy In a survey of 1,002 UK shoppers, 83% said Britishness matters to them to at least some extent when buying food and drink, according to Savvy’s Shopper Panel, July 2026. However, only 34% sa

Fyffes is calling for greater collaboration across the global banana industry, warning that rising costs throughout the supply chain are making the current model increasingly unsustainable and placing long-term development at risk. One of Europe’s largest banana and pineapple importers is urging the sector to develop a long-term sustainable model that ensures growers, producers, importers, and retailers can continue investing in the future of the category. Banana growers worl

Almost 20 million portions of fresh fruit and vegetables have been eaten by pupils during the first two years of Tesco’s Free Fruit & Veg for Schools programme, resulting in a major boost to children’s nutrition, behaviour, and dietary diversity. Image: Tesco Developed with the British Nutrition Foundation (BNF), Tesco said the initiative has had a “significantly positive” impact on school children’s nutrition, alongside sharper focus and more energy in the classroom. It has