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Gen Z Food Budgets Tighten As Rising Prices Reshape Shopper Behaviour
The growing cost of food is changing how younger consumers shop for groceries in the UK, with new research indicating that Gen Z is increasingly cutting back on food purchases and buying from different supermarkets. Some 33% of Gen Z consumers, those born between 1997 and 2012, said they are skipping meals or eating less because of the increase in food prices, according to a survey by cashback app tuck, and reported by The Mirror. That compares with 19% of consumers overall,


Morrisons Price Matches 500 Essentials, Introduces Disney-Themed Fruit Range
Morrisons has pledged “unbeatable prices” on more than 500 everyday products, including fresh fruits and vegetables, ahead of launching a line of Winnie the Pooh-themed fruit packs designed to appeal to children heading back to school. Image: Morrisons & RED Communications The supermarket’s new ‘Unbeatable Prices’ commitment covers hundreds of weekly essentials, including bananas, salad tomatoes, and carrots, and a guarantee that prices will not be beaten by Aldi, Lidl, Tesco


British Flower Growers Urge Action On Climate Resilience To Safeguard Production
Small-scale flower growers are calling on the UK government to take urgent action on climate resilience, water infrastructure, and support for British-grown produce, warning that extreme weather is threatening small horticultural businesses. To date almost 140 micro growers have signed an open letter by Herefordshire flower farmer Kelly Munford in which she says climate change is no longer a distant concern for growers who represent an industry now valued at £33.6 million a y
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Farm Housing Barriers Threaten UK Food Security, Warns Union
A shortage of suitable on-farm housing could prevent new growers from entering the industry and weaken the UK's future food security, a farming union has warned. The Landworkers' Alliance (LWA) is calling for updated guidance to help local planning authorities assess applications for agricultural dwellings, particularly those connected with smaller farms, market gardens and agroecological enterprises. Its intervention follows the publication of the Government's revised Nation


Aldi Growth Drives GBP1.65m Investment At Yorkshire Potato Supplier
Family-owned Cockerill is investing in automation, productivity and regenerative farming after the volume of potatoes it supplies to Aldi more than doubled in three years. A long-standing partnership with Aldi has given Yorkshire potato supplier Cockerill the confidence to invest GBP1.65 million in new technology and future growth. The family-owned business, based just outside York, has supplied Aldi since the supermarket first entered the UK market. It now provides the retai


Veg Power Launches Healthy Eating Lifeline For Families Under Pressure
A new toolkit will deliver practical advice, recipes and money-saving guidance to families struggling to maintain a healthy diet as food costs continue to squeeze household budgets. Veg Power has joined forces with leading food charities and community organisations to launch a new Healthy Food Toolkit aimed at helping families prepare affordable, nutritious meals. Supported by The Food Foundation, Felix, the Community Fridge Network, Feeding Britain, Bread and Butter and Food


Burnham’s Cost-Of-Living Pledge Puts Fresh Produce Trade And Affordability In Focus
Prime Minister Andy Burnham has promised to help households with the cost of living while taking a cautious approach to the public finances, as the fresh produce sector seeks assurances that future tax and trade decisions will not add further costs to Britain's food supply chains. Speaking during a visit to Kyiv, Burnham acknowledged the "challenging nature of the financial outlook" and said the Government would approach its decisions "prudently and carefully". He stopped sho


Aldi on Course for 108.5 Million British Stems as Late-Summer Demand Peaks
Aldi has reported an increase in demand for its British-grown flowers as the season hits its late-summer peak, according to a report published by Insider Media on 20 August. The discounter has already sold more than 100 million British-grown stems in 2026, with demand up 10 per cent, and expects to reach 108.5 million by the end of the year, according to figures reported in the Daily Express on 23 August. Sales of its Truly British bouquet, which retails at £5.99, are up 51 p


Fresh Direct Celebrates 60 Years of Serving Britain’s Chefs
Fresh Direct is celebrating 60 years in the fresh produce industry, marking its transformation from a small Oxfordshire greengrocer into a major national supplier to Britain’s foodservice sector. Founded in 1966, the business now supplies thousands of chefs working across restaurants, hotels, pubs, education, healthcare and leisure. Its growth has been underpinned by six decades of fresh produce sourcing, culinary expertise and service to the hospitality industry. Over the ye

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