Berry Pricey: Strawberry Costs Soar By Nearly 31%

Punnets of strawberries are now up to 30.9% more expensive than they were this time last year, according to data from Assosia analysed by The Grocer.

This sharp raise highlights a notable shift in fresh fruit prices.

While The Grocer doesn’t elaborate on exact causes, the increase aligns with broader trends in food inflation. Recently, the UK has seen food costs rise sharply—driven by weather-related crop issues, growing input costs and pressure in supply chains . More generally, fresh food prices increased by 3.2% year-on-year in June, boosted partly by vegetables and fruit.

Substantial Rises

The price of a standard punnet of strawberries has climbed substantially across several major retailers. The increases vary by retailer and pack size but consistently show double-digit inflation. For example, 400g packs of strawberries that were on sale last summer for around £2 are now priced closer to £2.60 in some stores.

At the same time, Wimbledon’s traditional serving of strawberries and cream has also seen its first price hike in 15 years, with the cost increasing by 20p to £2.70 – a clear sign that rising costs are impacting both retail and hospitality settings.

The Bigger Picture

The rise in strawberry prices forms part of a wider trend. Overall food inflation has accelerated in recent months, with fresh produce seeing some of the highest increases. Factors contributing to these costs include poor growing conditions, labour shortages, higher transport charges, and rising input costs such as fertiliser and packaging.

Strawberries, in particular, are sensitive to these conditions. Adverse weather this season has affected both yield and quality, while growers and suppliers continue to face increased operating expenses.

No Relief in Sight

Unfortunately for consumers, there are few signs of relief in the short term. With global supply chains still under pressure and production costs remaining elevated, prices are expected to stay high through the summer months. Retailers may attempt to soften the blow with promotions, but the underlying trend points to continued strain.

A Taste of Inflation

This seasonal price rise has turned a quintessential British treat into a symbol of the current economic climate. Whether picked up at the supermarket or enjoyed courtside at Wimbledon, strawberries and cream are serving up a stark reminder of how inflation is reshaping the weekly shop.