Fresh Direct Joins Forces with Love British Food to Champion UK Produce
- Sarah-Jayne Gratton
- 1 day ago
- 1 min read
Fresh Direct, a leading UK foodservice supplier, has announced its official partnership with Love British Food, reinforcing its commitment to promoting domestically grown produce across the UK.
This collaboration aims to support British farmers and encourage the use of homegrown ingredients within the foodservice sector.
Love British Food is renowned for its efforts to raise awareness about the benefits of consuming British produce and supporting local agriculture. By partnering with Fresh Direct, the organisation seeks to amplify its message and reach a broader audience within the foodservice industry.
Fresh Direct's involvement will include initiatives to highlight British produce, particularly during key events such as British Food Fortnight. This annual celebration, organised by Love British Food, encourages communities, schools, and businesses to showcase and enjoy British food.
The partnership underscores Fresh Direct's dedication to sourcing locally and supporting the UK's agricultural sector. By aligning with Love British Food, the company aims to strengthen its relationships with British farmers and provide customers with high-quality, locally sourced produce.
This collaboration marks a significant step in promoting British agriculture and encouraging the consumption of homegrown food within the UK's foodservice industry.