This year's mild weather in March and April has led to an unexpected boon for apple growers: larger apples. However, this increase in size brings a new challenge for retailers, who may need to adjust prices per pack or offer more four-packs on shelves.
Consumers will find they are getting more 'apple' in their six-packs compared to previous years. Growers are in discussions with their retail partners to address this "natural reality" and ensure fair compensation for the heavier apples being produced.
The overall apple crop volume is promising, with the general outlook being positive. While there are variations from orchard to orchard, the crop is expected to be slightly larger than in 2023, though not as abundant as the bumper harvest of 2022.
Some orchards have reported minor issues such as skin blemishes from hail damage and low levels of russeting.
Ali Capper, executive chair of British Apples & Pears Limited (BAPL), commented: "Weather and production costs have once again challenged our growers, but they remain resilient and are working hard to deliver an excellent crop this year. We anticipate a good yield in 2024, though it might not match the record volumes of 2022.
"With larger fruit on the horizon, it's crucial that retailers pay a fair price based on the weight produced, not just the number of apples. The industry is at risk of contraction due to unsustainable returns. We need to invest in orchards, plant more trees, and strengthen the UK's food security, which means ensuring fair returns for our growers."
As the apple season approaches, consumers can look forward to enjoying larger apples, while retailers and growers navigate the economic implications of this fruitful season.
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