The future of the British berry growing sector is facing significant uncertainty due to a range of challenges. Key issues affecting the industry include rising input costs, an uncertain labour supply, and insufficient government support for research and development.
A recent study found that two-thirds of British berry growers lack confidence in their future, with a similar percentage planning to scale back their future investments.
In response to these challenges, the British Berry Growers have established a Campaign and Policy board, led by Anthea McIntyre CBE. The board aims to create a long-term strategy to secure the sustainability of the industry.
Their six-point policy plan calls for extending the seasonal worker visa scheme from six to nine months, ensuring fair remuneration through the Rural Payment Agency scheme, and establishing a national planning framework for controlled growing environments. They are also advocating for improved relationships with retailers and a more streamlined export approval process.
Nick Marston, chairman of British Berry Growers, emphasised the industry's significance, noting its £1.7 billion contribution to retail sales annually and the approximately 33,000 jobs it supports across the UK.
The organisation is committed to securing the future of British berry production and maintaining its vital role in the national economy. Furthermore, the British Berry Growers plan to fund and support year-round public relations and social media campaigns to promote the consumption of British berries. This includes efforts to highlight the health benefits, versatility, and availability of berries, thereby increasing consumer demand and supporting growers.
By addressing these key areas and working closely with government and industry stakeholders, the British Berry Growers aim to ensure that the UK berry industry can overcome current challenges and continue to thrive, contributing to the country's rural economy and food self-sufficiency.
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