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Red Tractor Film Puts British Food Producers In The Spotlight
Red Tractor has launched a farmer-led film, with fruit and vegetable growers among the voices showcased, to celebrate the skills, responsibility, and pride behind British food production in a bid to raise consumer awareness. Released on 6 October, ‘Proud to Farm’, recognises the contribution of more than 40,000 British farmers and growers assured by Red Tractor, and explores the different roles they perform, from food production and crop management to running businesses, main
gillmcshane
1 day ago


Lidl Steps Up Price Cuts For Christmas After Record £400m Investment
Lidl GB has committed a further £75 million to customer savings through its Lidl Plus loyalty programme as the discounter ramps up its value offer ahead of the Christmas shopping period. Image: Lidl GB The investment comes alongside £400 million already spent this year on price cuts and promotions across more than 1,200 products covering a range of everyday essentials, including seasonal fruits and vegetables, meat and fish, reports Retail Times. Of the additional £75 million
gillmcshane
1 day ago


86% Of British Farmers Cannot Plan Ahead Amid Growing Uncertainty
More than eight in ten British farmers feel unable to plan for the future, and over two in five have considered leaving agriculture, according to new research which calls for technology, sustainable practices, and stronger government support to secure the sector’s future resilience. Research from McCain Foods’ second annual Farmdex survey found that financial pressures, policy uncertainty, and increasingly unpredictable weather are growing concerns for British agriculture. So
gillmcshane
2 days ago


Felix Launches Surplus Berry Smoothie Alongside Pledge To Rescue More Produce
Food redistribution charity Felix has partnered with B.fresh, BerryWorld, and Strawsons to launch a smoothie made from surplus berries and carrots, as it reveals plans to increase the volume of fruits and vegetables it rescues and redistributes across the UK to 175,000 portions in 2026. Image: B.fresh Foods The food redistribution charity has worked with with B.fresh, BerryWorld, and Strawsons to create a small batch of smoothies from surplus berries and carrots that may othe
gillmcshane
2 days ago


New Research Targets Disease Threat To UK Potatoes, Carrots, And Other Crops
A major new research project is set to investigate bacterial plant diseases spreading across continental Europe that could pose a future threat to UK potato, carrot, sugar beet, and grapevine production in an effort to protect UK food security. Led by Keele University and funded jointly by the government and UK Research and Innovation (UKRI), the four-year project will focus on improving grower preparedness for potential outbreaks before the diseases become established in the
gillmcshane
2 days ago


Nigel Jenney Stands Up For Global Fresh Produce Trade As Brexit Reset Debate Deepens
The FPC chief executive has highlighted the risks to Britain’s global fresh produce supplies as industry leaders debate the consequences of a proposed UK-EU food agreement. Fresh Produce Consortium chief executive Nigel Jenney has put the protection of Britain’s global fresh produce supply chains at the centre of the Brexit reset debate, warning that closer ties with Europe must not penalise trade with the rest of the world. Speaking to iNews, which reported on Conservative p

Sarah-Jayne Gratton
3 days ago


Innovation in Fresh Produce: Are We Asking the Right Questions?
By Oskar Szymanski, Head of Innovation & Commercial Growth at FPC. Technology is evolving at remarkable speed, but the future of the fresh produce industry will be shaped as much by collaboration and collective problem-solving as by innovation itself. The world around us is changing every day. For the fresh produce industry, this presents an extraordinary combination of opportunity and challenge. It is an exciting time, but it can also feel uncertain. Labour shortages, changi

Sarah-Jayne Gratton
3 days ago


Give Peas A Chance: British Growers Fight Back As Purchases Hit 50-Year Low
British pea growers are fighting to put a freezer staple back on the nation’s plates, launching a campaign backed by television chef Matt Tebbutt and *Clarkson’s Farm* farmer Harriet Cowan as household purchases fall to their lowest level in more than half a century. Defra figures reported by *The Telegraph* show weekly purchases have fallen from 144g per person in 1975 to just 37g in the latest year cited — a decline of around 74%. Choose British Peas, which represents the U

Sarah-Jayne Gratton
3 days ago


Experts Urge Burnham To Put Food Security At Heart Of National Resilience
Experts have urged Prime Minister Andy Burnham to treat food shortages as a national security issue, with increased UK fruit and vegetable production among their priorities. An open letter delivered on 5 October warns that Britain is inadequately prepared for serious disruption to food supplies. Foodrise, which coordinated the initiative, reports more than 180 signatories, including academics, farmers and community food leaders. The signatories identify climate change, geopol

Sarah-Jayne Gratton
4 days ago


Place UK Warns Of Seasonal Labour Risk Beyond 2030
Norfolk fruit grower Place UK has warned of uncertainty over seasonal labour beyond 2030, highlighting the continuing dependence of British soft fruit production on overseas workers. Image: Place UK The Tunstead-based business employs around 700 people during the summer. Its fruit pickers are either Seasonal Worker visa holders or EU citizens with settled status, while approximately 85 per cent of workers staying on-site this year had previously worked at the farm. Co-managin

Sarah-Jayne Gratton
4 days ago


FairFruit Commits To Full Regenerative Transition By 2035 As Climate Pressures Mount
Specialty vegetable and exotic fruit supplier FairFruit has committed to regenerative agriculture practices across all of its contracted farms by 2035, as it moves to build climate resilience and safeguard long-term supply security. The grower-exporter, which supplies Europe, the UK and other markets, is embedding farm-level sustainability actions in Peru and Guatemala, with water resilience the priority. Significant progress has already been made in Peru. Last year the count

Sarah-Jayne Gratton
4 days ago


Fresh Awards 2026: An Industry United, Inspired And Ready For The Future
From outstanding emerging talent to pioneering businesses and the retailers winning shoppers’ loyalty, the FPC Fresh Awards 2026 made a powerful case for being the industry’s most impactful celebration yet. Held at JW Marriott Grosvenor House, London, on Friday 25 September, this year’s awards put the people and businesses shaping fresh produce, flowers and plants firmly in the spotlight. Their significance extended beyond the trophies: the winners offered practical examples

Sarah-Jayne Gratton
5 days ago


Pumpkin Growers Count The Cost Of Summer Drought Ahead Of Halloween
Britain’s pumpkin growers are facing a difficult Halloween season, with summer drought damaging crops and increasing costs as farms prepare to welcome visitors to their autumn picking events. Eleanor Gilbert, who runs the Berkshire Farm Girl Pumpkin Patch and Maize Trail at her family’s Rookery Farm on the Hampshire–Berkshire border, estimates that her pumpkin crop is around 50% below average. The 24-year-old told NationalWorld that drought had left many pumpkins small, while

Sarah-Jayne Gratton
5 days ago


Independent Greengrocers: The Everyday Heroes Of Britain’s Fresh Produce Retail
Knowledge, personal service and a commitment to their communities make independent greengrocers an essential part of Britain’s food landscape. Carrolls Greengrocers’ success at the FPC Fresh Awards 2026 has given that contribution a deserved national spotlight. A great greengrocer offers something special: a conversation about what is in season, advice on choosing fruit at its best, or a suggestion that turns an unfamiliar vegetable into tonight’s supper. These everyday excha

Sarah-Jayne Gratton
5 days ago


British Provenance Matters To Shoppers But Could Be Clearer In Stores
UK shoppers place particular importance on British provenance when buying fresh food like fruits and vegetables but new research suggests that retailers and brands could do more to communicate exactly what ‘British’ means at the point of purchase to turn sentiment into sales. Image: Savvy In a survey of 1,002 UK shoppers, 83% said Britishness matters to them to at least some extent when buying food and drink, according to Savvy’s Shopper Panel, July 2026. However, only 34% sa
gillmcshane
Oct 1


Fyffes Urges Banana Pricing Action Amid Unsustainable Costs
Fyffes is calling for greater collaboration across the global banana industry, warning that rising costs throughout the supply chain are making the current model increasingly unsustainable and placing long-term development at risk. One of Europe’s largest banana and pineapple importers is urging the sector to develop a long-term sustainable model that ensures growers, producers, importers, and retailers can continue investing in the future of the category. Banana growers worl
gillmcshane
Oct 1


Tesco’s Free Fruit & Veg Improves Children’s Nutrition And Behaviour
Almost 20 million portions of fresh fruit and vegetables have been eaten by pupils during the first two years of Tesco’s Free Fruit & Veg for Schools programme, resulting in a major boost to children’s nutrition, behaviour, and dietary diversity. Image: Tesco Developed with the British Nutrition Foundation (BNF), Tesco said the initiative has had a “significantly positive” impact on school children’s nutrition, alongside sharper focus and more energy in the classroom. It has
gillmcshane
Oct 1


Fresh Awards Winner A.H. Worth Brings Red Kale To Tesco
A.H. Worth is continuing its focus on innovation and workforce development, with the launch of its red kale at Tesco coinciding with recognition for its employee engagement programme at last week’s FPC Fresh Awards 2026. Image: A.H. Worth The Lincolnshire vegetable grower has returned its red kale to Tesco shelves following a successful trial last year in a bid to inspire shoppers to explore the brassica category. The premium variety is now available exclusively under the T
gillmcshane
Sep 30


UK Buyers Visit Zimbabwe As Trade Opportunities Grow
Four UK fresh produce trading businesses and importers are visiting Zimbabwe this week to explore new sourcing opportunities and build direct relationships with growers of a diverse range of fruits and vegetables from fine beans to blueberries. Image: ITC The six-day mission, running from 26 September to 2 October, will see buyers visit Zimbabwean farms and meet producers to assess their potential to supply the UK market. The programme is being delivered through the Making T
gillmcshane
Sep 30


£10m Fund To Boost Fresh Food Access In Deprived Communities
New government funding for 45 English local authorities could create opportunities for mobile greengrocers, community food shops, and other fresh produce initiatives in areas with high levels of deprivation and childhood obesity. Almost £10 million is being invested by the government to improve access to healthy and affordable food across some of England’s most disadvantaged communities. Under the new Good Food Neighbourhoods programme, 45 local authorities will each receive
gillmcshane
Sep 30
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